Thursday, May 25, 2017

BPN 1733: First Dutch Internet poster



Go back in time to almost pre-internet times. You wake up in the morning of May 1st, 1995 and expect Labour Day rallies with red flags. But instead you are confronted with a poster of a monkey with a twisted tail and a slogan Be curious with a telephone number.  What would happen if you had called the telephone number? Would they have made you out for a monkey? 

The poster 
Such an alienating poster the Amsterdam people did not expect and certainly not on May 1, 1995, Labour Day. The poster was even cryptic in its design.  It consists of three sections: the monkey and monkey tail, the pay-off Be curious with a telephone number and a corporate name.

A monkey with an unnaturally twisted tail was not part of Dutch iconography until that time. What did the monkey tail represent? Of course, the word was known from the animal's anatomy. But was the monkey tail a secret code intended for insiders? People working with a calculation machine or a cash register might have recognized the monkey tail in the addition symbol point (@) of the calculator. Only the early internet adopters would have recognized the symbol by which the computer engineer Ray Tomlinson sent an e-mail from one computer to another in 1971. The e-mail sign represents the term at, because it indicates which internet domain the e-mailer is in.

The pay-off was intriguing in more than one sense. Be curious was an invitation to inquire, but in what. The telephone number did only tell that the answer would come from an Amsterdam subscriber.


In addition to the symbolism of the monkey tail, the intriguing pay-off as well as the red star between the corporate name of Euronet and the Internet striking. Did the red star refer to the Cold War farewell in 1989 or was it a variation on the red star of the beer brewer's guild, as Heineken used on the label of its bottles? Asked for the origin of the red star, one of the founders of Euronet*Internet states: "There is no very complicated philosophy behind the star ... except that we thought The Sky was the limit. It had absolutely nothing to do with Heineken." 

First Dutch internet poster 
The poster with the monkey tail was the first commercial internet poster in the Netherlands. In 1995 internet did not have many internet users yet. The term was used for the first time on a May 1, 1993 in a national newspaper. But in 1995, the term 'internet' was not yet part of the common language of the general public. In trade publications it was used abundantly. But in 1995, the word 'internet' only appeared 22 times in the national newspaper Trouw, while in all national newspapers and public magazines, it was used two thousand times. From May 1, 1993 the first commercial consumer internet service was offered to the general public by XS4ALL. In January 1994, the Amsterdam Digital City (DDS) was opened and attracted ten thousand users in six weeks. By mid-1995 there were about three hundred thousand users of commercial and non-profit internet services. In short, only a small circle of internet users knew that the poster meant to promote a new Internet Service Provider (ISP). Only inquisitive people were lured by a cryptic poster.

The poster was the first public performance of the company, founded in the summer of 1994 by Simon Cavendish (1961-2005) and Arko van Brakel (1968 -). The ISP did not position itself as a technical company that granted access to the electronic highway, but brought the Internet, as the first ISP in the Netherlands with a marketing plan. The poster, designedby Krijn van Noordwijk, was part of that campaign. The internet novice received a welcome pack with internet software and a manual. Euronet*Internet thus set a standard for internet marketing, which was followed by the later PTT Telecom Service Planet Internet and World Online. Euronet*The Internet was purchased by France Telecom in 1998 and continued under the name of Wanadoo. Now Euronet is still used as a trade name at Online.nl, an internet service company that is part of M7 Group S.A.

After publication about the first Dutch internet poster in a Dutch blog, the item has become a subject of web archaeology. A Dutch museum, collecting Dutch digital heritage, has expressed interest to let it be part of its collection.

Thursday, March 02, 2017

BPN 1732: 50 years digital culture in The Netherlands



It was in the sixties that mainframe and mini computers made its entry in Europe. Besides administration, computers started to be use used for digital culture tasks. This year, 2017, it is fifty years ago that digital media in The Netherlands were introduced to be used for digital culture. Pioneer was the late Reed Elsevier publisher Dr. Pierre Vinken.

New business 
Vinken worked as a neurosurgeon at the University Hospital in Leiden. There he came into contact with automation thanks to prof. Dr. A.R. Bakker, the promoter of a hospital information system BAZIS. Until 1966 Vinken also worked as an editor at Excerpta Medica, an international abstracts publishing  in the medical field. The publishing house had a permanent staff of 54 medical specialists who were editorially responsible for 35 abstract journals and reference works. The editorial staff produced summaries of biomedical articles and indexed these. In the sixties the archive stored more than 1.3 million English-language abstracts and a multiple number of index terms were deposited in a thesaurus. The paper production process was cumbersome and not very efficient. 

More production, more accuracy, fewer people 
When Vinken became managing director in 1966 became director, he soon developed ambitious plans for the publishing portfolio. He wanted to expand the number of abstract journals. In practice, he wanted more targeted journals with cross journal summaries. In the former production line this  meant that the relevant abstracts and indexing terms had to be typeset again. Moreover Vinken strived after full consistency in the thesaurus terms by a fully automated thesaurus Malimet (Master List of Medical Terms). In fact Vinken aimed at more production and more accuracy. Despite the  greater production, he did favour expansion of the typing  room where texts and index terms were punched on the ribbons for processing in typesetting machines

Pierre Vinken (second from right) during visit to headquarters the computer manufacturer NCR in March 1969 

In response to these plans, technical specifications were drawn up for an editorial system  in 1967. In his search for a system, Vinken met Frans van der Walle, an aircraft engineer. He recommended him to buy a computer system that consisted of four linked NCR 315 machines. In a next step, all typesetting and computer activities of Excerpta Medica were transferred to a new software house, Infonet, a joint company of the publisher and Van der Walle. In 1968 a pilot run was successful and after the installation of the system in 1969, significant savings were realized in the production process of publishing. Moreover, thanks to the new production method Excepta Medica was able to launch new magazines for smaller targeted audiences. 

Success 
The success of Excerpta Medica and Infonet, made Vinken made a much sought after consultant in electronic publishing  projects. In 1969 he was consulting for the Dutch library project PICA, the Project for Integrated Catalogue Automation. The thesaurus method of Excerpta Medica was imitated in the project of the Great Spectrum Encyclopedia, for which Infonet developed the editorial and production system in 1970.



















Pierre Vinken, sitting next to the later EU commissioner Neelie Kroes during the launch of the European Network Euronet-Diane in the Netherlands in 1980 (© NBBI) 

In 1973 Vinken was asked by the Dutch government to lead the Committee on Nuclear Information. This committee was established by the government in 1973 and was responsible for importation of the Dutch abstract contributions to the database of the International Nuclear Information System (INIS). More committees would follow such as one on metallurgical information and one on Dutch Bibliography.

In 1974 Vinken started the last phase in electronic publishing.  Excerpta Medica, now acquired by Elsevier, began to distribute its publications per tape to pharmaceutical companies for internal use of the research departments as well as electronic online services. In that year the abstracts became available worldwide on the American Information Service Dialog.

In 1976 Vinken was appointed professor of medical information collections at Leiden University. His inaugural speech was titled: Information generates information. 


International 
Until 1980 Vinken remained actively involved in the development of new media and electronic publishing in the Netherlands, but he also operated internationally. In 1980 he bought on behalf of Elsevier, the American publisher Congressional Information Services (CIS), reportedly f 43 million US dollar. CIS was engaged in collecting, indexing and distributing data from nearly 300 committees and sub-committees of the US Congress, both in print and digitally. The acquisition of this publishing house was the prelude to the establishment of the publishing house Europe Data in 1983 by Elsevier. This new publishing company had to apply to the US CIS formula in the European Community, but through multiple media and multiple languages. The company was off to a slow start, despite the financial participation of the Limburg Development Fund LIOF. But the company never picked up speed as Europeans do not pay for government documents. Vinken as CEO of Elsevier, decided to close Europe Data.

But in the year 1994 Vinken won the trophy of his electronic publishing career as an electronic publisher. As a member of the Board of Directors of Reed Elsevier he was part of the group responsible for the acquisition of the LexisNexis information service for 1.5 billion US dollar by Elsevier.

In thirty years Vinken saw the whole publishing process, from production to distribution and profitability change and experienced company successes of Excerpta Medica and LexisNexis, but also the failure of Europe Data. With such a career dr. Pierre Vinken proudly can be called a pioneer of new media and electronic publishing industry in the Netherlands, but also abroad.


Monday, February 20, 2017

BPN 1731: Iconic laptop computers auctioned

On Friday, February 17th, 2017 the European auction site Catawiki Computer Collectibles auctioned off two vintage laptop computers: an Olivetti M-10 and a Tandy Radio Shack Model 200. The two icons were auctioned with a difference of 74 euros. 

Both laptops are icons of a time when portable computers were more lugables weighing about 10 kg. Around 1982 to 1984 light weight laptop computers arrived, ranging between  1.5 and 2 kg. From 1983 onwards the ultimate form for a laptop computer was sought. A family of laptop computers manufactured by Kyocera shows the development. The NEC 8201A and the Tandy Radio Shack Model 100 came on the market in Europe in 1983. They were later followed by the Olivetti M-10 and Tandy Radio Shack Model 200.






Above left: NEC 8201A (on loan from Hans van Nieuwkerk; photograph: Collection Jak Boumans); top right: Tandy Radio Shack Model 100 (computer and photograph: Collection Jak Boumans), bottom left: Olivetti M-10 (Catawiki); below right: Tandy Radio Shack Model 200 (Catawiki)

Both laptops are icons of a time when portable computers were more lugables weighing about 10 kg. Around 1982 to 1984 light weight laptop computers arrived, ranging between  1.5 and 2 kg. From 1983 onwards the ultimate form for a laptop computer was sought. A family of laptop computers manufactured by the Japanese Kyocera shows the development. The NEC 8201A and the Tandy Radio Shack Model 100 came on the market in Europe in 1983. They were later followed by the Olivetti M-10 and Tandy Radio Shack Model 200.

The case of the first two laptop computer had a keyboard on top and a 8-line screen.But in contrast to the NEC 8201A and Tandy Radio Shack Model 100,Italian manufacturer Olivetti ordered a model with a separate movable screen of 8-lines. The Tandy Radio Shack Model 200 however had a separate movable screen the size of the case, offering a 16-line screen. In this way the Tandy Radio Shack Model 200 became the prototype for the laptop. 

At the auction there was a slight competition between a laptop computer design and a prototype laptop while basically the case was the same, be it different with memory specifications. The design laptop computer took only 26 euros at auction, while the Tandy Radio Shack Model 200 yielded 100 euros, while the auctioneer estimated the portable computer could fetch 50 to 260 euros. 

It is amazing to see two vintage laptop computers, so iconic because of their movable screens, showed such a difference in price.

Friday, January 20, 2017

BPN: 1730 Dutch e-books and audiobooks: a good 4Q 2016

The Dutch book logistic company CB has released a new e-book barometer. The developments in the field of e-books in the Dutch language for the fourth quarter of 2016 have been illustrated in a infograph. A new feature in the barometer is the inclusion of the development of audio books and e-book subscriptions; both show a percentage growth in net sales. E-book sales and e-book lending continue to grow (resp. 13% and 47% compared to the fourth quarter of 2015). In addition, the growth of audio books has seen a 40% growth in net sales compared to the same quarter in 2015.

Subscription services new growth area 
In the e-book barometer CB now also provides insight into e-books through subscriptions. Net sales growth compared to the same quarter in 2015 runs up to 948%. Important to mention is that just before the end of 2015, the first subscription services hit the market.
Bruna bookstore chain was the first to launch the service Bliyoo in late 2015, which offers subscribers unlimited reading for € 9.95 per month. Another e-book subscription service Elly's Choice offers a monthly changing offer of ten e-books for € 2.99 per month. The library service contains 10,000 books, audio books and comic books.
Webshop Bol.com is also working on a subscription service whereby customers can borrow e-books from an online library for a fixed monthly amount. The service co-operates with e-reader maker Kobo in the development of the service. Speculation is that the subscription service will cost € 9.95 per month. It is unclear how large the global library will be and whether customers can borrow unlimited books. However, it is indicated that Bol.com hopes to attract 'several tens of thousands "of subscribers before the end of the year. 

Sources: CB press release and post Telegraaf.

(tick to enlarge infographic)





































Statistics 

E-book market 
46.614 e-book titles
- 43.872 e-book titles for sale
- 13.636 e-book titles for loan through libraries
- 11.943 e-book titles for subscription services
-   2.658 audio books

330 publishers
117 retailers 

User market 
1.850.000 e-readers
8.600.000 tablets
10.600.000 smart phones 

Growth 
1.       E-book sales up 13% in 4Q 2016; 9% over the last 12 months 
       -          E-book subscription sales up 948% in 4Q 2016
2.    E-book loans up 47% in 4Q 2016
3.    Audio books up 40% in 4Q 2016 

Analysis 
E-book titles are still growing.
E-book sales and e-book loans are still growing and teaming up in the same bandwidth.
E-book subscriptions are still a growth segment in the e-book market.
The number of e-book publishers and retailers is not growing.
The use of e-readers is still growing.
Tablets and smart phones are halting. 

 The stats are based on the infographic published by CB (in the Dutch language)