Saturday, June 09, 2007

Western European 16,5 days a month online

The comScore World Metrix study reveals that on an average day in April 2007, there were 122 million Europeans age 15 or older online, versus 114 million in the U.S. The average European accessed the Internet from either a home or a work computer an average of 16.5 days in the month and spent a total of 24 hours viewing 2,662 Web pages.

The comScore study compares activity across the 16 countries where comScore tracks Internet usage with panel-based measurement and highlights the differences in Internet development by country. This harmonized view of European online visitation reveals the following:
- The Netherlands and Scandinavian countries have the highest percentage of their populations using the Internet, ranging from 68 percent to 83 percent.
- Germany has the largest online population: 32.6 million people age 15 and older.
The U.K. has the most active online population, with the highest average number of daily visitors (21.8 million), the highest usage days per month (21 per user), and the highest average time spent per month per user (34.4 hours).
- European users average 16.5 usage days per month. Countries that have usage days below the European average are Russia (11.4 average usage days), Austria (12.0), Italy (12.9), Ireland (13.0), Portugal (13.4), Norway (14.7), Denmark (14.7), Switzerland (15.1), Belgium (15.5) and Finland (16.4).
- The average Swedish user views 4,019 pages per month and views more pages than any other country – 51 percent above the European average of 2,662 pages per month.

The study also revealed that Google is the most popular property in 13 of the 16 countries, followed by Microsoft in most countries. Yahoo! remains the 3rd most popular property across Europe, despite making the top 3 list in only three countries – Ireland, Italy and Spain.

The comScore study is the bureau’s first survey of Western Europe and Russia. The study limits itself to 16 countries: 15 Western European countries and Russia. It differs on figures from the half year reports of EUROSTAT, the European statistics bureau, which researches 25 European Union countries.

Blog Posting Number: 778


No comments: