He is not a stranger in the entertainment industry. He co-founded the independent Zomba Group of music companies (now a subsidiary of Sony Music Entertainment) with Clive Calder in the 1970s. In the mid-90s, he was Executive Vice President of Capitol Records and Blue Note Records in Hollywood and started EMI Music's global New Media division. He started Yourmobile (later renamed Moviso), the first ring tone company in the Americas, Europe, UK, Australia and Africa, in 1997.
Presently he also the consultant for mobile media for Lady Gaga. The star has many consultants around, telling her how to get clothed and what to sing. But Ralph Simon advises only on mobile media. Lady Gaga has discovered Twitter and publishes regularly tweets. In the meantime she has built up an army of followers of more than 7 million people. But Lady Gaga has set herself an goal: not 7 million followers but ….26 million followesrs.
And here is old Ralph Simon, who will have to think up a trick or face extinction. Of course more meat clothing will not attract more followers. But by looking at the Twitter tools and talking to the Twitter people, Ralph Simon will pull off the asignment and get Lady Gag no less than 26 million followers.
15/12/2010: My dear friend Marcella Lorenzi wrote a comment on the posting: I've been to Gaga's concert in Torino, last month... she knows how to entertain... as she claims, she's "a free bitch, baby"... at the end exaggeration will not pay..