The objectives have been unchanged since the start. Suppliers of business software can register their products for free. But they have to be validated regularly to guarantee being up to date. Visitors can also search the database for free for functionality or for branch specificity. Filters can be applied such as price, OS, etc.
The Softwaregids has a history with VNU in internet, but it has even a longer history with VNU since the eighties. VNU is one of my former employers. In 1980 I worked for VNU database Publishing International B.V. (VNU DPI), based in Amsterdam. It was a greenhouse for electronic publishing within the division VNU Business Press Group (VNU BPG). This division was the owner of the weeklies Intermediair for college and university students and alumni, Computable, Textilia and PW (Human resources). Internationally, outside the Benelux, VNU BPG aimed at dominance in the domain of computing, these days called ICT. One of their first bases abroad was London. English language computing titles were bought from Haymarket Group and a company set up in the heart of London. But as VNU BPL wanted to grow fast, it bought CUYB Ltd in Bournemouth, the publisher of computer year books with the original title Computer Users Year Book, a publication with hardware and software information. It was a profitable acquisition, but their production method was halfway between the lead era and the photo typesetting.
In the meantime the publishing company Tosco had started up the Dutch Software guide and started to collect, maintain, enrich the profiles and is now leading the market. The company has now the impressive database of profiles of 11.000 software companies, 26.000 contact persons and 30.000 software products.
Lesson of this story: small companies can do a specific job better. Congratulations to the Dutch Softwaregids.