That the Hypercard program was unique was clear from the start. The concepts of Hypertext and Hypermedia were floating around in the academic world and in multimedia production. Ted Nelson formulated those concepts in 1963, having attempted to build a computer network and simple user interface in 1960. Apple, however, considered the Hypercard program as a closed, offline database. The software developers still missed the split between data storage and data representation and consequently the turn to web software. As Apple asked $ 400 for the production software, the program did not get a wide circulation.
Pearls of hypertext production beauties were manufactured by the Voyager Company in Los Angeles. In 1989 this production company published de CD Companion to Beethoven’s Ninth Symphony. This recording of the Wiener Philharmonic got an interactive analysis thanks to Hypertext by the scientists Robert Winter. Users were able to follow bar by bar from the score. Besides users could look up information on the life and works of the composer Beethoven. More than 130.000 copies were sold of the CD-ROM. The quality of the production was so good that Peter Bogdanoff, programmer and designer of this CD-ROM, is still convinced that the immediate, interactive music/audio experience is impossible to achieve on the web.
The Beethoven CD-ROM did not just pop up. In 1984 Bob Stein his wife Aleen Stein bought the rights to two classic movies Citizen Kane en King Kong for $ 10.000 en started a multimedia production company. They started publishing the movies under the Criterion Collection label; later on, they focussed with the imprint Voyager Company on the possibilities of HyperCard for education.