Bol.com has chosen to cooperate with the Canadian company Kobo, the runner-up in the global market of e-reading. Kobo provides millions of users in 190 countries worldwide with titles from the largest catalogue with over 4 million e-books in 68 languages, a portfolio of reading devices with an open platform and apps. in the Netherlands Bol.com can now strategically compete with Amazon, admittedly the world player with the reading machine Kindle, but with a closed platform. Kobo is part of the Tokyo-based eCommerce company Rakuten. Along with Albert Heijn Bol.com should be able to create a large Dutch e-book market for Kobo.
The chain of Libris bookshops terminated its cooperation with Kobo immediately, as if stung by a wasp, and announced the distribution of Tolino, an e-reader that has been put in the market since March 2013 by a German cooperative of bookstores and book clubs. The cooperative is active in Germany, Switzerland and Austria, but also in Belgium, where the Standard bookstores sell the Tolino e-reader. Tolino is also an open platform, and can even work on open source software.
Amazon has had the intention to conquer the Dutch market. So far the company has done this through their German distribution channels, but now the company is showing signs to start a Dutch operation. Two years ago Amazon started talks with CB (formerly Central Book House), which runs the largest database with Dutch lingual e-books. Now the company has started to talk with publishers. Publishing company Xander has already been signed, but Podium is very hesitant to sign. Amazon is in a fight with US publishers and Dutch publishers will be afraid to fall victim to the same type of squeezing. Besides Amazon is aiming broader at selling publishing products such as printed books, videos, games and other products. As such, Amazon is a direct competitor Bol.com.