Thursday, January 14, 2016

BPN 1720: Dutch content related stats over 2015

Spotify is the most widely used music service in the Netherlands. Nearly five million people used the service in 2015, according to research under 2900 Dutch people. Only 8 percent of respondents say that they are not familiar with the service. After Spotify Apple's iTunes is the most used service. Other commonly used streaming services to compete with Spotify are Soundcloud (11 percent), Apple Music (6 percent) and Deezer (5 percent). Also five percent of respondents use Napster. Spotify, Deezer and Napster have become known due to the collaboration of services with telecom operators KPN, T-Mobile and Vodafone. (Telecompaper) 

11 million YouTube users 
Nearly eight in ten Dutch have in 2015 made use of YouTube, which equates to 11 million users. Only 3 percent of the Dutch YouTube do not know. Over a quarter of the Dutch have used one or more times RTL XL, roughly four million users. The service is known to a vast majority of the Dutch. Other video services like Vimeo, Popcornflix and Viewster have less users in the Netherlands. Between 200,000 (Viewster) and 800 000 (Vimeo) Dutch used these services in 2015. The illegal service Popcorn was used by two million Dutch. (Telecompaper) 

4.7 million Dutch use Dropbox in 2015 
One third of the Dutch (34%) indicate that they have used in the past year Dropbox, which equates to approximately 4.7 million Dutch. This Dropbox scores the highest of the seven measured online storage services. In the period July to November 2015, 1750 Dutch were consulted on storage services. Dropbox also stands alongside Google Drive (26%) and iCloud (25%) in the top three. Both these services are separately accounted for 3.5 million users. (Teleompaper) 

Access to Dutch government sites 
In 2015 the Dutch logged over 200 million times onto governmental sites with their DigiD codes. Compared to 2013, this doubled and was up more than 21% in 2014. DigiD is expected to be available on a smartphone app in the second half of 2016. 

In 2015, for the first time since 2008 book sales have increased to 39 million books. In 2008 47,7 million books were sold, decreasing from there year by year. In 2015 for the first time in years, there was an increase of 4,8 per cent over against book sales in 2014. Financially, there was a total turn-over of 498,4 million euro, 3,5 per cent more than in 2014. (CPNB)

In 2015 more than 72 million paper books were lent and another 1.6 million books in digital form. Most books in libraries were loaned to young readers. 46 percent of the 100 most borrowed books from 2015 were written for children. (CPNB)

5 x streaming book and magazine services 
1. researches
2. Bruna's Bliyoo introduced
3. Elly's choice expands
4. Mofibo coming
5. Library lendings
(Boekblad listings) 

Delayed TV 
The Netherlands is more delayed start watching TV. The proportion of delayed viewing as part of total viewing increased from five to 6.1 per cent. In 2014 the Dutch state broadcast NPO scored a delayed rate of 3.9, going up to 6.2 in 2015. RTL went from 5.4 to 6 per cent and SBS grew a fraction of 7.2 to 7.3 percent. SBS registers the highest percentage watching delayed TV. (research SKO) 

Online video viewing time 
Dutch looked in 2015 an average of 190 minutes per day watching television. That is 4.8% less than in 2014, due to the lack of major events like the World Cup or the Olympics. The Dutch spend more time with video-on-demand via the TV and video streams online. From January 1, 2016 officially keeps track of how long and how often the public looks to online video. (SKO) 

Use of Adblockers
A quarter of the Dutch (23%) used adblockers on one or multiple devices. Usually that's on their laptop or computer. Only 7% have a commercial filter installed on their smartphone or tablet. (GfK) 

Digital music

NVPI, the trade association of the Dutch entertainment industry, representing most of the Music Companies, publishers of Audiovisual Content on Digital Media and Online publishers of Games and other Interactive Software, estimates that revenues for the music market in the Netherlands have increased with at least 10% in 2015. For the first time the digital market for downloads and streams overtook with 52% the sales of music on physical media (48%). (NVPI)

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