The practical research will not be directed towards the technology, but will focus on how e-Readers can assist the change-over from the classic, static newspaper to the digital, dynamic newspaper content.

The research in The Netherlands will be interesting as Het Financieele Dagblad will be the Dutch language partner in it. So it will be possible to compare the results between De Tijd and Het Financieele Dagblad as language and subject are the same.
New for the Dutch/Flemish language will be the research into the free daily and the paid national newspaper. De Spits is the counterpart by de Telegraaf of the Metro. It aims at the young commuters in urban areas. For de Telegraaf the newspaper the newspaper is an ad vehicle. The national newspaper de Volkskrant direct itself towards young audience with a good education and good job; a substantial part of the audience consists of singles.
The interesting part of the research will be the comparison between professional usage, usage for paid news and usage for free news. From my experience with the introduction of new devices such as CD-ROM players and electronic books, I expect that professional usage will be the leader of the three.
Interesting will also be the content question. Will the newspaper editorial staffs just transmit the newspaper as the pdf files on internet once a day or will they provide an iLiad edition once a day, in a day parting mood (morning, midday, late afternoon editions) or continuously changing news. From the internet experience it is clear that pdf is not a favourite type of edition and that continuously changing news is much appreciated. Given the wireless facility of the iLiad e-Reader a continuously changing news feed can be transmitted.

I look forwards to participating in tests of this research project. Of course I should get my iLiad to the repair service first.
Blog Posting Number: 732
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