Thursday, July 26, 2007

Flash: US video usage

What do 1492 US internet broadband users view on video, according to a Pew report:

- 75% of online adults have used the internet to watch or download video
- 19% do so on a typical day.
- 37% of adult internet users say they watch or download news videos online
- 31% say they watch or download comedy or humorous videos online
- 22% say they watch or download music videos online
- 22% say they watch or download educational videos online
- 19% say they watch or download animation or cartoons online
- 16% say they watch or download movies or TV shows online
- 15% say they watch or download political videos online
- 14% say they watch or download sports videos online
- 13% say they watch or download commercials or advertisements online
- 6% say they watch or download adult videos online (can't believe this; they must have interviewed inhabitants of Salt Lake City)
- 6% say they watch some other type of video that does not fall into any of these categories.

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