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CD-i had problems from the beginning. The format was not the only format competing for market dominance. Microsoft saw the CD-ROM as multimedia carrier, but another standard, 3DO was promoted by amongst others the game developer and distributor Electronic Arts. Not a real threat was the multimedia mini-disc, Electronic Book of Sony. CD-i remained an industrial standard, only supported by Philips and Sony. But this market situation caused a problem for CD-i from the beginning: which were the strong points of its competitors and what market segments should CD-i be in. Philips started its own publishing company and simulated multimedia developers and they developed everything. Once the video module for the player was ready the assortment ranged from the singer Pavarotti to Jazz, from games to soft porn and from movies to documentaries and scientific productions. But the CD-i was no gaming machine; for that it was too slow. It was no a machine for interactive documentaries as its authoring system (Taiga) was too expensive. But as a movie machine it was a start; but Hollywood was not prepared yet.
Besides format problems there were more problems in the technology development worldwide. Internet came up as a multimedia technology for consumers. And consumers were more interested in internet than in a technology which had not yet matured. But the electronic publishers of the Philips Interactive Publishing Company did not find this a problem; with some extra technical gear they thought up CD-i Online, the CD-i holding the static information and internet presenting the timely information through a slow dial-up connection.
But this turned out to be the last efforts of CD-i market efforts.
By September 1996 Mr Boonstra, the successor to Mr Timmer, made a clear decision. Philips was in manufacturing consumer electronics and not in publishing. He abandoned CD-i, sold the spoils of the publishing company to Infogrames and moved on with developing DVD.
Tomorrow I will publish a series of CD-i covers from my collection.
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