The total number of Dutch TV connections grew by 10,100 to 7.73 million on 31 December 2007, with the digital TV growth only just off-setting the drop in analogue TV connections. The number of digital TV connections grew by 5.4 percent or 169,200 net additions during the quarter to 3.32 million on 31 December 2007, according to the quarterly update about the Dutch television subscribers market, by Telecompaper, an independent Dutch telecom market research bureau..
Both terrestrial and IPTV saw their market share grow on the Dutch digital TV market to 14.5 percent and 5.1 percent respectively, while cable and satellite continued to lose market share. The penetration of digital TV on the Dutch cable networks continued to grow, ending 2007 at 26.3 percent compared with 14.6 percent at the end of 2006.
The Dutch digital TV market's quarterly growth is expected to reach 7 percent during the first two quarters of 2008. The growth will be driven by KPN's continued effort to win as many as Digitenne customers as possible, and a steady increase of analogue cable TV customers changing over to digital TV via their cable network operator. Telecompaper estimates that the Dutch digital TV market will reach the 4 million user-milestone in the beginning of the third quarter of 2008.
On the digital TV market, Zesko became the largest provider by winning 87,000 customers during the fourth quarter, to end 2007 with 834,000 digital TV customers. Satellite TV operator Canal Digitaal lost its position as largest digital TV operator but continued its quarterly growth of around 3 percent to end the year with almost 800,000 customers. UPC saw its the number of digital TV customers grow by 18,900 to 550,300 on 31 December 2007, while KPN reported the highest growth of 20 percent to reach 497,000 subscribers on 31 December 2007.
The battle for the Dutch digital TV market has now four main players: the cable operators Zesko and UPC and IPTV operators KPN and Tele2. Zesko is the holding in which the cable operators Casema and Multikabel have been united.
Blog Posting Number: 1039
Tags: digital television, IPTV
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