Mobillion is an interesting company. It started out as a company for mobile phone entertainment with ringtones, logo’s, chats and games. The company has De Telegraaf, a Dutch newspapers with the largest circulation, and SBS, a television company as shareholders. The management exists of Jan Looijenga and
In a rather rumbling programme, the company presented its present state of art with services for youngsters like Sugababes, their cooperation in codes of conduct for mobile phone providers and their plans for the future. For this last item multimedia veteran Fred was asked. Since a few months he is responsible for broadband services in the company. Theo and he told the audience that Mobillion was linking up mobile with internet. This sounds curious of course as the company has always had a presence on the internet for its ringtones and logo’s with Mobilette. But the company had never actively developed internet services and certainly no broadband services.
But Fred had started out to make the mind shift in the company and fill it in with a concrete service. He gave a peep of the service they are about to launch. It is a interactive televison service for youngsters, based on the formats and technology of the Digital Magics Group in Milano. They launched on
With Sugababes as a service this interactive television can be very interesting for Mobillion. So Mobillion and Digital Magics have closed a deal to set up a new company Bibop TV in order to distribute interactive television formats throughout Europe, starting in Italy and The Netherlands and then moving to Germany.
Interactive television linked with internet is interesting. A lot of interactivity can be done by phone, but also by videophones or webcams. A similar TV format has gained popularity in