Sunday, July 27, 2008

BPN 1171 2/3 TV time "Made in Europe"

More than 63 per cent of Europe's television broadcasters' programming time is devoted to European works and over 36 per cent to works by independent European producers. These new figures come from the European Commission's eighth report on effectiveness of EU rules on the promotion of European works, which covers the period 2005-2006. This report which is published every two years is based on information provided by the EU Member States and monitors the promotion of European works on European TV screens under the 'Television without Frontiers' Directive. For the first time, broadcasters in the new EU-10 Member States are fully analysed in this report, and the report shows that they show today as much European content as those in the EU-15.

The figures show the impact of Articles 4 and 5 of the "Television without Frontiers" Directive, which aim at promoting the broadcasting of European works, including those created by producers who are independent from the broadcasters. The European Commission proposed these measures in 1989 to bring the benefits of the single market to television viewers (in the form of greater choice) and to broadcasters and producers (a bigger audience for European programmes).

The new report on the implementation of these provisions in the 25 EU Member States, adopted by the Commission, shows that the EU-wide average broadcasting time for European works has increased from 63.52 per cent in 2005 to 65.05 per cent in 2006. The Commission report also shows that in the medium term (2003-2006), the broadcasting of European works has stabilised at above 63per cent. Average transmission times varied between 47.31 per cent in Slovenia and 81.14 per cent in Denmark in 2005 and between 45.44 per cent in Sweden and 81.07 per cent in Poland in 2006. These shares were comparable with those recorded for the previous reporting period 2003-2004 (IP/06/1115).

The average share of independent producers’ works broadcast by all European channels in all Member States rose from 36.44 per cent in 2005 to 37.59 per cent in 2006. This is well above the 10per cent set by the "Television without Frontiers" Directive. This also means that in the medium term (2003-2006), the EU-wide broadcasting of European works by independent producers improved by 6.2 percentage points.

For recent European works by independent producers, that is to say works broadcast within five years of their production, transmission time in 2005-2006 was constantly above 25per cent. This confirms the positive trend in the scheduling of recent works, which increased by 2.59 percentage points over 2003-2006.

Blog Posting Number: 1171


No comments: