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- 12.000 ereaders sold;
- 60.000 ebooks sold;
- 5 ebooks per ereader.
Of course those figures can hardly compete with the US figures in general and the Amazon figures in particular. Amazon sells 150.000 units on a normal day. In the US during the Christmas season 1 million ereaders are supposed to have been sold. And the forecast for 2010 is no less than 6 million.
But for a country like The Netherlands these figures are a good start. If you can use the same multipliers like in the States, some 75.000 ereaders would be sold and 360.000 ebooks in 2010. Of course these figures are a bleak shade of the 50 million copies of printed books sold in The Netherlands. But after 15 years since the first introduction of ereaders and ebooks in the Netherlands, it is not a bad start at all. Bol.com and Sony should be applauded for effort they put into the launch and the site ebook.nl of the NDC/VBK publishers for its perseverance.
Since yesterday the score for ebooks sold is already 60.003, as I bought three ebooks for the BeBook Mini. As I will be travelling soon again, I have now some 12 ebooks in my ereader; enough to survive a trip to the Middle East. Downloading the books took some time as I had to install Adobe Digital Edition and the link between the BeBook Mini is still functioning poorly. The helpdesk of ebook.nl is apparently still on Christmas recess.
During the download session I noticed still a potential problem, which will might hold back buyers: the format battle. Mobipocket was a favourite format with a lot of restrictions such as DRM. But since the Bol.com/Sony launch, EPUB is the favourite and liberal format. Downloading on more platforms is allowed and easy.
All in all it will be an interesting year to see how ereaders and ebooks will be accepted. I think that ereaders and ebooks are going to be accepted by a broad group of book readers. I hear in the circle of my friends, that ereaders have been given as gifts for Christmas. That is usually the sign that a new device is going to be accepted. These people are usually not the technology adopters, but they see the advantages of the device and of electronic book reading. Besides they are not ink addicts.
The incentive for ereaders in The Netherlands has come so far from the book side of the industry and not from the newspaper and magazine business. The magazine business has not undertaken any effort yet to introduce e-glossies. They keep developing printed glossies. In the newspaper sector, only NRC-Handelsblad has made an effort together with iRex Technologies, but other Dutch newspapers do not see any advantage in it. They tale a wait and see attitude. Given the small newspaper market with the largest title having some 500.000 copies distributed nationally, they probably do so rightfully.
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Update January 8, 2010
The Dutch market research bureau Creative Venue today published the figures:
- 14.000 ereaders sold;
- 63.000 ebooks sold;
- 2544 Dutch titles available;
- 121610 English titles available.
Blog Posting Number: 1414
Tags: ereader, ebook