Saturday, December 17, 2005

Golden oldies

Some 43 days ago, I wrote about the music download service of the music department of the Rotterdam public library. All 3 million members of the Dutch public libraries were invited to start downloading more than 35.000 music pieces (songs and albums) for free on They can listen to classical music and jazz with Windows Media Audio. The collection has been expanded with the labels ECM, Pentatone and Dox. The rights have been coordinated by BUMA/STEMRA the collecting body and the national Library body. A DRM company has taken care of the technology. The music distributors see the downloads as teasers for the sale.

Now some statistics have been published. In less than one and a half month 100.000 music pieces were downloaded. Roughly 3.000 people use the service. I was curious to see the segments in the user population. The majority of the downloaders are library members of 60 years and older. Golden oldies for the oldies.


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