The first plenary sessions dealt with cloud computing and Yle, the Finnish broadcast company. The cloud computing presentation was a good presentation. At the end of the presentation I understood the breadth and the with of cloud computing and the potential effect. I understood that Amazon is the example of cloud computing. Around Christmas time they have to scale up in order to process all the orders; so they buy capacity and not servers. Dave Nielsen of Cloud Camp had a nice oneliner saying that data are like oil now. And he predicted that healthcare was a typical area for cloud computing.
- few services, but richer content;
- network journalism;
- unlimited mobility;
- services for young adults are growing fast.
New to the broadcast business is the top of the broadcast pyramid. On the bottem are the direct broadcasts, in the middle the on demand programs and on top the social media with which the audience can share, link, mesh and participate.
World Summit Award Finland 2010 and the World Summit Award Mobile Media Finland 2010 and hand the certificates to the winners.