Saturday, July 01, 2006

Taking advice from experienced bloggers

Blogs will make or break business. They have the power to disseminate information and host global conversations on any topic. Every publication from Business Week, Forbes, and the Wall Street Journal to online white papers from Marqui warns businesses that blogging is not an optional endeavour.

Those that don’t, will not survive. With over 40 million conversations going on 24 hours a day, the question becomes, how does a business enter and thrive in the blogosphere?
The answer to this question is that smart businesses will seek guidance from the experts. The talented and generous bloggers in this study candidly offer thoughts and ideas on how to succeed in the blogosphere, how to promote your blog and even what characteristics they feel will make you a great blogger. These innovators share their view on how to get noticed in the online world.

In the report Behind the Scenes in the Blogosphere, 74 bloggers give insights and tell the tricks of the trade. The report looks at the time it takes to run a blog, feelings about a public policy for comments and how blogs tie into existing business websites, products and promotions. Take their advice on the best way to promote a blog and hear about the next set of changes these blog leaders plan to make to stay competitive in the blogosphere.

This report, like the blogosphere itself, is based on conversation. Through extensive written comments, phone interviews and numerous online exchanges, rich data was collected that provides statistics as well as a plethora of anecdotal information. Those researchers who are veterans of blogger studies know what I have now learned; bloggers are generous, helpful, unselfish and friendly. Discover what these experts have to say, and move your business into the blogosphere.

Two hundred and ninety-eight bloggers were contacted for this study using published lists to locate business or corporate blogs. Through the assistance of many of the early participants who posted or linked to the survey, seventy-four bloggers provided information for this report. Many offered to be interviewed, and were. Most provided links to other articles or studies they felt would enhance this project.

In many ways the data in this study was blogger driven. Respondents offered comments on the wording of questions, suggestions for new questions and help in disseminating the survey to be filled out. The final version of the survey presented here is more personal and revealing thanks to the bloggers who wanted the findings to be meaningful, useful and unique in perspective.

This report contains chapters that incorporate the statistical findings, as well as quotes from the bloggers surveyed. They provide a very real look at the human factor that is so important in any blog. Each chapter conveys the knowledge and experience of successful bloggers with words of wisdom and caution.


Blog Posting Number: 427

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