It is 08-08-08; today the Olympic Games start. 1388 days ago I was in Beijing and saw the first stadiums for the Olympic Games arise as well as the many construction works near the airport. Now the three week circus starts and I am glad I am not in Beijing, given all the crowds. Yet, I would love to see whether the waitresses of one of the restaurants I visited has made it to welcome the guests in English.However I will have to watch the Games from Almere (The Netherlands). But I have a choice. Of course I can watch the games on television. Just a week ago I upgraded my UPC subscription to digital television. I installed it and so far I am impressed by some broadcasts and all the extra information. Yet I can imagine why people stick to analogue. So far I have not taken a HD package.
But outside the regular broadcasts, the NOS, the Dutch public broadcast organisation will offer broadcasts through 13 channels. The official channel Nederland 1 will offer all the highlights of a day. On the website the user determines himself which of the 28 Olympic sports he/she will look at on one of the 12 channels. There will also be summaries, highlights, statistics scores and on-demand content 24/7. Also special feeds and special widgets will be transmitted to record the performances of the Dutch sports people.
Central to the site and the channels is an electronic program guide (EPG). The EPG can be personalised according to the user’s preferences. From the schedule the user can click through to the live video channel.
However the user does not have to stay at home. Through NOS Mobile the user can also pick up the 13 channels. As the games in Beijing are between 3:00 AM and 4:00 PM, people can watch the games with a proper UMTS mobile telephone or a wifi connection at night, during the morning rush hour, during work or holiday. The content is free; the mobile telephone connection has to be paid for.
The NOS has acquired all the rights needed to broadcast the Olympic Games, ranging from television to radio, internet to mobile, live and on-demand.
It is remarkable that the media (television, newspapers and internet) are involving social networks. The NOS has feeds and widgets for Twitter and the Dutch social network Hyves. The daily De Telegraaf has created a Hyve with Hyves as a central place for news and background stories of the Olympic Games. De Telegraaf will blog from the press centre as well from the Holland Heineken House (see movie).
One thing is sure: if you do not want to miss anything of the Olympic Games, you need television, a computer and a mobile.
Blog Posting Number 1183
Tags: television, internet, mobile,
television, mobile
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