Finnish Prime Minister Alexander Stubb accused Apple's late
founder Steve Jobs of crushing his Nordic country's job market by selling
innovations that caught Finland's companies off guard. "We had two pillars
we stood on: one was the IT industry, the other one was the paper
industry," Stubb told Swedish financial newspaper Dagens Industri.
However, the Finnish Prime Minister is crying over spilled
milk. There was nothing wrong with the innovations of the Finnish and in
particular Nokia. The company had the brick, the Communicator phone and mobile
internet since 1997. And in 2000 Nokia had a prototype of a tablet in its US
laboratory (Which company did not have a prototype? HP was working on its
PC/hybrid turnstile screen).
Problem with the Nordic countries and particularly Finland
was that despite the famous glass and clothes design, the IT companies did not have the design ability, which Apple celebrated
as part of its company policy. Nokia was technically well advanced with its
Communicator and shelved in 2000 the beta-development of the tablet for another five
years due to the economic downturn.
My observation
In 1999 I was in Finland at the first Scholars’ Network
Conference in Tampere, hosted by the Hypermedialaboratory of Tampere University
in Tampere, the home of my friends Jarmo, Cai and Sohvi. As I had been studying
the second wave of electronic books with Rocket Books, I presented an overview
to the audience of the history and the near future.
I divided the history in two waves. Sony hijacked the term
Electronic Book in 1990 and introduced a adapted discman plus a minidisk. The
first device weighted 450 grams, had a black and white screen, but it rendered
text, drawings and photographs as well as music. E-Books were produced for it
and in fact the American novel Sliver was first published on e-Book and later
in print. The device was introduced in The Netherlands in 1993 and a consortium
of publishers and producers bundled reference works like a dictionary and hotel
guide. The e-book adventure of Sony did not catch on. In my opinion for the
singular function of reading books (no games, no diary), only the electronic cover
was too expensive.
The second wave came in 1997 when internet was there as a
distribution mechanism for e-books to be downloaded on a small tablet. Again,
it was experienced as an exciting proposition for distributing and storing a
number of book. But in my opinion it failed again by the louzy design,
black/white screen and the single functionality. So in 1999 I projected that smart phones and smart tablets
would meet e-book functionality. There were not too many smart phones around at
that time, while tablets were just around the corner.
Invitation by Nokia
After the presentation a manager of the Nokia Venture
Company came up to me and invited me to Helsinki to speak to the people of
Nokia Research and Business Development. They wanted to discover the world of
e-books, the production and the copyright issues.
By April 2000 we had set a date and I travelled to Helsinki.
I was told that I was going to be picked up by cab and that I would travel with
a Nokia researcher in the States. So at 8.30h we were ready and waiting for the
cab. In the meantime we had gotten into a discussion on e-book, smartphones and
tablets. So in the cab he opened his attaché case and took a demonstration
tablet out. It was clear to me that this tablet was for games and e-books.
Later on it appeared that the tablet should not have been shown to me. But I
had had a peep into the future of Nokia; little did I know that the tablet
would be on the market some 4 or 5 years later.
It was not innovation, but design
Looking at the statement of the Finnish Prime Minister, I
conclude that Nokia missed the design ability of Apple and not the innovation
capability. If Nokia had been able to apply more design to the Communicator,
they would have been a competitor or Apple. Nokia launched some designs of
future Communicators, but did not carry out further laboratory work. And Nokia stopped
developing the tablet due to the economic downturn. These days we know that
during low economic tides innovative development should not get shelved, but
should get priority in laboratories.
I also conclude that the Nordic countries did not take the threat
of e-book serious enough and thought that dead trees would be the basic
material for newspapers, magazines and books for centuries to come. At a
meeting in Stockholm in 2000 on e-books, many directors of the pulp industry
were present. My advice to them was to invest in e-readers and e-books like their American colleague
pulp company Mead Corp had done in the seventies with Mead Data Central, the originator of the
Lexis-Nexis online information service, now a Reed-Elsevier company. The Nordic directors did not. So, the North
American companies like Amazon and Kobe are now dominating the e-reader and e-book market.
Despite the misinterpretation of corporate history, the Finnish Prime
Minister is looking at the bright side of the Nordic development. The Nordic
pulp industry is now at least investing in bio-technology, bringing in its pulp
knowledge. And the Finnish IT industry is putting money on the game industry
with companies as Rovio with Angry Birds and many app developers.