On April 24, 2015 the US news site Politico started a
European edition from Brussels. And according to the founder John Harris it will be the dominating news
organisation in Europe. But will Politico make impact in Europe. When told
about the European move, president Obama said: “I think what Belgium needs is
some, uh, version of Politico." Did Obama purposely reduce the importance of
Politico to nation Belgium and not enlarge it to Europe or the European Union?
At least three serious attempts to provide a European news
service have been undertaken in the past. As early as 1982 The Dutch publisher
Elsevier undertook the venture Europe Data. This short-lived project was
followed by the newspaper The European in 1991. By 2006 the third project
EUX.TV was set up. Now in 2005 Politico steps in. It looks like companies in
every decade take a shot at it.
Europe Data
Europe Data was founded in 1982 as a joint venture between
publisher Elsevier and the regional investment bank LIOF of the Dutch province
of Limburg and based in the city of Maastricht. Europe Data was set up as the
European counterpart of the American database publisher Congressional
Information Services (CIS), which was bought by Elsevier in 1980 for a rumoured
43 million US dollars. The European
database publisher would follow the same CIS business model: making government
information available by multimedia and
at a price. For the European publishing house there would be a handicap: the
information had to be multi-lingual. By 1987, however, it became clear that the
database project EC-Index would never be profitable s Europeans were not used
to pay for government information. So the publishing house with 25 people
personnel was closed. The multimedia, multilingual and multi-bucks projects had
come to an end.
The newspaper The European
The nineties of last century formed an iconic decennium. The
Berlin Wall fell in 1989 with a reunion of the two German countries as a result.
This created an EU-phoria, which led many to believe in the United States of
Europe. On these waves, the multimedia magnate Robert Maxwell finally saw a
chance to execute an plan he had been working on since 1988: a transnational,
pan-European daily newspaper. printed in colour with articles in English,
French, and German. In May 1990 he proudly
presented The European, but the circulation on the continent of Europe
made hardly any impression on advertisers. By November 1991 Maxwell left ship
and was found floating near the Canary Islands. Yet, the project was not over
and stayed alive with press barons pumping money in the newspaper hoping that
Time Warner or Bloomberg would pass by and pick it up. But by December 14, 1998
the dream of a European news service was over.
EUX.TV
In the first decade of the new century a new fresh attempt
was undertaken to set up a European news service. With less money than Elsevier
and the media mongul Maxwell business
journalist Raymond Frenken, former EU Correspondent for CNBC Europe and former
Amsterdam bureau chief for Bloomberg News started in 2006 EUX.TV, an
independent digital multilingual television station that covered European Union
(EU) policy news from Brussels. The station broadcasted its news videos,
interviews and documentaries through its website and through the recently
started video service YouTube. The service was acquired by EurActiv, a Belgian
video news production company. EUX.TV was most likely too early with video on
internet as video was not accepted yet in IT circles. As a service EUX.TV has
disappeared between the commercial video production and EU projects of
EurActiv.
How about Politico
The new kid on the block is Politico. And they have settled
into Brussel with a 40 people editorial staff and deep pockets. But money is no
guarantee the operation will succeed. As seen from earlier attempts, there are
questions to be solved. From Europe Data it is clear that a business model
can’t just be transposed from the US to Europe. The European showed that the
United States of Europe does not exist. EUX.TV showed that a European video
news service was too early and probably too narrow for a profitable business
model.
So far Politico is a multimedia publishing product. Politico
is not multi-lingual, serving German, French and Spanish audiences, not to
mention another 20 languages, being spoken in the EU. But will the editorial
staff of Politico be able to crack at last the dilemma at the heart of the
Europe: multi European countries or a European Union? Of course with Ryan Heath,a sidekick of
former commissioner Neelie Kroes, at the helm in Brussels, a European editorial
policy looks guaranteed. But was Politico’s report on the taxi service Uber with
a Belgium scope and not a Europe one just a slip?
Politico shows a lot of energy. And their online news service attracts many
an eyeball. Besides the company has big pockets and a proven business model.
But their Achilles tendon will be in the editorial policy: will the reporting
be multi country or pan European? The first litmus test will be the elections
in Britain.