Saturday, June 30, 2007

History of Tien (2)

The Dutch TV station Tien has a history of two years.

- Beginning of May 2004, John de Mol leaves the tv production company Endemol, a subsidiary of the Spanish telecom Telefonica after a row about the appointment of a Spanish governor.

- De Mol starts talking to the owner of the childrens’ channel Nickelodeon about filling the evening hours. On 9 October 2004 the soccer game Macedonia vs Netherlands is broadcasted on Nickelodeon. With the game De Mol drew attention to his new TV station.

- On November 2004 Talpa (Spanish for mole) is awarded a broadcast license by the Commission for the Media.

- In December John de Mol is awarded the summary rights for the premiere soccer league.

- In the first part of 2005 more and more names of starts, supposed to start to work for De Mol, are leaked to the press. His sister Linda de Mol is followed by local Dutch starts. The name Tien (Ten) for the stations is used but has to disappear as the station SBS claims the name rightfully. The name Talpa is used for the time being.

- On August 13, 2005 Talpa broadcasts its first evening filling program.

- In October Talpa announces to aim at is more important target group of 20 till 49 years old and wants a market share of 10 percent.

- From the beginning the viewing statistics were dramatically bad, except for soccer programs, a soap and a local stars series. Especially the early evening programs scored badly and were several moved around. The soccer programs scored okay, but the format was different from the public broadcast, which broadcasted the soccer games in a different format formerly.

- From October 2006 the name Talpa changes into Tien (Ten), after an agreement was reached with SBS Netherlands, which had the rights to the name Tien. Talpa Media Holding, the holding company of De Mol, insists that a second station with arise along station Tien.

- Towards the end of 2006 and the beginning of 2007 station Tien is often in the news, but negatively. The intended torment show The Golden Cage evoked a lot of commotion. It looks like this was a major mistake in the marketing of the station.

- In the second quarter of 2007 rumours have it that station Tien will not be part of the new TV season programming, despite better viewing statistics due to the European Soccer Championships under 21 and Deal or No Deal.

- On June 26 John de Mol announces the end of the Dutch TV station Tien. Programs of the station will be integrated into the programming of RTL Netherlands. This company will start a new station RTL8 next to RTL4, 5 and 7.

Blog Posting Number: 799


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