Friday, May 16, 2008

BPN 1100 Indigo new head sponsor for WSA

While I am in Bahrain, I have to go back in my mind to 2005, when the island was the venue of the World Summit Award (WSA). The local government and the local ISOC chapter generously hosted the WSA Grand Jury, an international group of 35 digital media experts who spent a week scrutinizing entries from 168 countries. In 2005 the WSA Gala was in Tunis.

Peter A. Bruck, Chairman of WSA, and Ramón Alberto Garza, President & CEO of Indigomedia, during the signing of the sponsorship contract

In 2003 the WSA Grand Jury had been in Dubai and the WSA Gala was in Geneva. In 2007 the WSA Grand Jury was in Croatia and the WSA Gala was celebrated in Venice. For 2009 it looks like the WSA Grand Jury will be held in Venezuela, but the venue for the WSA Gala has now been fixed. The Gala will be held in Monterey, Mexico, the home base of Indogomedia. This media company won at last year’s global contest in the e-Entertainment category with its product Indigomedia – Brain Media, an interactive broadband digital magazine, based on the premise of providing entertainment and understanding.

Each week, Indigomedia offers a unique experience addressing a range of issues including politics, economics, culture, society, sports, and many more. In a manner that is at once deep and entertaining, Indigomedia captivates the reader and creates synergy between the digital and analogue worlds. The platform allows for full interactivity through a variety of tools including video, animation, and audio. The result is a media experience in which users read, see, hear, touch, and feel each article through the most up-to-date, cutting-edge technology. Every Friday readers can enjoy the Indigo experience free of charge. For all these reasons, Indigomedia constitutes a new form of expression within media one that looks for minds willing to be transformed. This is why it is not mass media, but brainmedia.

Indigomedia is a very ambitious company. It is working on bringing the formula of Indigo to the States. This will not only be for the Hispanics in the States, but the company also wants to translate this formula for the American English market. The company is already active in the States.

Indigomedia will not only act as the host for the WSA Gala events in 2009, but will also financially support the WSA Office in order to create several e-Content related events and start working on the organization of the global contest and the preparations of the Gala and Winners Conference in Mexico. Additionally, Indigomedia will act as the liaison of WSA for the Mexican Government to ensure that official representatives will attend the WSA events.

(I just declare interest in the WSA as I am one of the members of the Board).

Blog Posting Number: 1100

Tags: competition

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