Wednesday, February 11, 2009

BPN 1301 Plastic Logic gears up econtent store for launch of its eReader

The digital paper eReader manufacturer Plastic Logic has announced agreements with its first content partners, including the nation’s leading content aggregators and two of the most valued daily newspapers for business readers. The agreements with Ingram Digital (ebooks), LibreDigital (enewspapers), Zinio (emagazines) and a direct relationship with business newspaper, the Financial Times, and the nation’s top selling newspaper, USA TODAY, lay the foundation for the company to sell and distribute a wealth of content for its forthcoming Plastic Logic Reader.

With these partnerships, plus pending deals and currently available econtent on the web, Plastic Logic’s open platform is building the world’s most relevant collection of digital content for business users on any eReader platform.

The Plastic Logic Reader is a electronic reader that features a large, thin, lightweight and robust form factor that is about the size of an 8.5 x 11-in. pad of paper and weighs less than many print magazines. The Reader is differentiated by its unique and industry-leading plastic display that is based on Plastic Logic’s revolutionary plastic electronics technology. Concurrent with the release of its electronic reader, Plastic Logic will launch an econtent store where users can download a rich variety of business and leisure digital content from newspapers, magazines, trade journals, blogs, ebooks, etc. Plastic Logic will work with a wide range of content aggregators, publishers and content creators large and small to ensure a broad variety of content. Today, Plastic Logic is also announcing that a central part of Plastic Logic’s online store is its partnership with Fictionwise Inc. to create and run the econtent store. Fictionwise is the leading independent econtent retailer on the web.

“We want Plastic Logic Reader users to have all the content that they need and want at their fingertips,” said Plastic Logic CEO Richard Archuleta. “With today’s announcements we are amassing one of the largest collections of content available for an eReader and we’re just getting started. We intend to create a large and dynamic marketplace to support the Plastic Logic Reader.”

Plastic Logic plans to make its Reader available in trials and pilots with partners and key customers during the second half of 2009, followed by widespread commercial availability in 2010.

Blog Posting Number: 1301

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