Friday, November 06, 2015

BPN 1716: Internationalisation of the four main Dutch publishers

Surfing in my digital archive I noticed that this month 31 years ago I wrote an article on the internationalisation of the four main Dutch publishers: Elsevier, VNU, Kluwer and Wolters-Samsom Group. They mainly aimed at expanding in the US, but also aimed at getting into new business such as databasepublishing. Looking back it is clear that Elsevier (RELX these days) has come out as a real survivor and winner. VNU turned from a consumer info publisher into a professional info publisher, but lost and is no more. Kluwer and the WoltersSamsom Group have merged and survived internationally.

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