BPN 1421 Digital paper pioneer iRex in chapter 11

The Eindhoven (The Netherlands) based ereader manufacturer iRex Technologies has gone into a comparable situation as chapter 11 last Tuesday. The company has cash problems as US sales have been delayed.

Last year iRex Technologies announced a deal with the bookstore chain Barnes & Noble and the online shop Best Buy. The ereader DR800SG customised for the US market with 3G functionality and a touch screen was supposed to reach the stores by the Christmas season. However, the Federal an inspection Communications Commission (FCC) took more time for inspection of the device than hoped for and iRex Technologies missed the season sales. As a replacement Barnes & Noble launched the Nook at the end of October 2009. In the end also the Best Buy deal did not work out as foreseen.

The CEO of iREX Technologies, a Philips spin-off, incorporated in Luxembourg, claims that the position of the company is not hopeless. The company has a problem with cash flow and banks are not really accommodating. However, the CEO Mr Brons still hopes that the situation will be solved.

iRex Technologies was the first manufacturer to appear on the market with an ereader based on the e-Ink display technology in 2006. The US has been the target market for iRex Technologies from the beginning. In comparison to the multilingual Europe, the US is a homogeneous market with many nationals reading the languages English and Spanish. However, the company was unable to sell its ereader with the Mobypocket reader to Amazon and had to settle for Barnes & Noble.

In Europe iRex Technologies has not made many inroads. In its home country The Netherlands, the company was unable to organise a marketing action with the book and newspaper publishers. It has had sporadic projects. The national quality paper NRC Handelsblad started cooperation, but no other paper followed due to the high price and technical problems. A project with the bookstore chain Selexyz was not a success; having been selling more brands of ereaders, Selexyz now has signed with Samsung for the E60 ereader. The company missed the Dutch market completely when the Dutch bookpublishers adopted the EPUB standard instead of Amazon’s Mobypocket and Sony with a cheaper ereader made a deal with the online bookstore Bol.com.

Tags: ereader, ebook

Digital paper seminar in Paris

Last night upon my return from Salzburg (the flight was okay; thank you) and before my flight to Tampere (Finland tomorrow, I found a message, in French, in my mailbox from Bruno Rives of Tebaldo. In the mail he announced the seventh edition of the Tebaldo Round table this time on Electronic Paper for communications, strategies and risks, to be held in Paris on 26 October, 2007.

This sounds interesting. After the introduction of two e-reader versions for the French financial newspaper Les Echos, it is interesting to see that a seminar with a wider scope than only Les Echos is devoted to the subject. During the seminar a presentation will be given about the place of the novel on an e-reader by an editor of the publishing house Flammarion. Bruno Rives himself will present the State of art and take the case of Les Echos to talk about economic models. Another speaker will talk about the place of the e-readers for the press projects and editors. A representative of Ganaxa will talk about the announced project in Japan and China. There will also be an introduction to the architectures, preparation and continuous production.

There will be more presentations on the use and experimentations in this field for the press, editors and libraries. There will be a presentation of the GeR2 e-reader of Ganaxa, digital paper as a large sheet, the development of digital paper and colours and the flexible digital paper from Samsung, Polymer Vision, Fujitsu and E-Ink.

It really looks like a very interesting seminar. But it is in France (I will have to travel again), it is in French (read French, but speak a little tourist French) and it will take two days of travelling. Yet I am very tempted to go.

For more information and the registration form:
http://www.tebaldo.com/seminaires.htm

Blog Posting Number: 882

Tags: digital paper, electronic book, e-readerdigital paper, electronic book, e-book, e-reader