Sunday, February 28, 2016

BPN 1726: Almost all Dutch online

Almost all Dutch people were online in 2015, according to the annually held Media Standard Survey 2015.  The Media Standard Survey looks at new trends in media use. The results are representative of all households in the Netherlands and all individuals of 13 years and older. In 2015, 6,144 households and 5,255 individuals aged 13 and older were surveyed.

Online time 
The Media Standard Survey 2015 shows that nearly 95 percent of the Dutch population has Internet access at home and in the workplace almost half. Dutch are on average more than two hours online every day. That's an increase of 34 percent compared to 2011. Although surfing time increased in all age categories, there are big differences. The browsing time of teenagers is more than three hours per day, an increase of 59 percent compared to 2011. People aged over 65 are daily on average one hour online. 

Growth using mobile devices
In 2015, the use of smartphones and tablets grew strongly. More than two-thirds use the smartphone for internet, using this device alongside the laptop. The rise of the tablet is spectacular. It has become more popular for surfing with this device to the PC. More than half of the Dutch population aged 13 years and older are surfing on a tablet. However, the role of the conventional PC has not yet been played out. The use of this device increased again slightly to 54 percent after years of decline. 

Newspapers on digital platforms 
Digital publishing became increasingly important for publishers in recent years. Therefore publishers provide daily digital content, for example through websites, digital editions and apps. Consumers read newspapers on various digital platforms. Almost half of the Dutch (48 percent) read a digital newspaper in 2015. The PC used by 27 percent of  the Dutch is favourite. Smartphones and tablets grew as platforms for reading newspapers. Nearly a quarter of smartphone users and more than one fifth of the tablet owners read a Dutch digital newspaper in 2015; this was 22 per cent and 20 per cent respectively in 2014. 

The Media Standard Survey is carried out annually since 2011 by TNS NIPO on behalf of the Dutch Radio, Print and Television Research (NLO, NOM and SKO).

Source:  MSS_2015_rapportage_160223.pdf (in Dutch; no English version available online)

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