Friday, April 10, 2009

BPN 1333 Fourth screen presents new opportunities

India has the potential to take the lead in the mobile content industry, said WSA Chairman Prof. Peter A Bruck during the Grand Jury process in India. He observed, that the costs of using mobile communications are the lowest in India from all 150 countries surveyed by the International Telecommunications Union in Geneva. The skyrocketing use of mobile phones with 15 million handsets added just last January makes the mobile handsets the most common smart devices in history, says Bruck. There are already 4 times as many small screens around the world than TV sets. Mobile will be the fourth screen and present new opportunities for content distribution, certainly with the spread of smart phones.

To produce good contents and innovative applications is the challenge for the next ten years and India has the talent and skills as well as the freedom and creativity to make the most of this, adds Bruck.

Mr. R. Chandrasekhar, Special Secretary to the Department of IT (DIT), from the Union Government’s Ministry of Communication and IT, welcomed the 35 delegates from 35 countries to India and its still growing IT industry. The Grand Jury event and the Summit create most welcome networking opportunities for Indian actors in the content industry and the application development. India’s IT businesses are still growing, albeit at a reduced rate, and they need now the best of international connections to further grow, says Chandrasekhar. The DIT hosts the Summit in order to promote the different developments in the market.

Digital Empowerment Foundation Chairman Osama Manzar is organiser of the Summit together with the World Summit Award, which is the United Nations Flagship Initiative in the framework of the Tunis Summit Conferences. We have to lead by example and a mechanism, such as the World Summit Awards uses the mechanism of a global contest, to find best practices. With the India Summit conference and WSA Grand Jury, the most eminent experts in e-content from all continents have come to India to share their experience in areas such as e-government and e-learning, e-entertainment and e-health.

India has the technology available and the trained skills to take a lead in the e-content for the small, mobile screen, says WSA Chairman Bruck. The World Summit Award will offer a screening of entries and a benchmark for the development. The World Summit Award Grand Jury 2009 is being hosted by the Ministry of Communications & Information Technology, Govt. of India.

Blog Posting Number: 1333

Tags: mobile

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