Friday, March 17, 2006

NL online home shopping to 2,21 billion euro

Online home shopping in the Netherlands has gone beyond the 2 billion euro mark in the Netherlands in 2005. The turn-over of 2,21 billion grew 32 percent over against the turn-over of 2004. In the last 6 months of 2005 only the turnover slowed a little to 1.145 billion euro over against 1.065 billion euro in the first 6 months of 2005. This is one of the results of the Online Home Shopping Monitor 2005-2, a survey which is held by Blauw Research in cooperation with 300 members of the Online Home Shopping Association

Compared to the growth in the regular retail trade the market for online home shopping is growing faster. The regular retail trade showed a growth of 0,3 percent in 2005, while the online home shopping grew from 2,1 to 2,8 percent.

In the meantime 44 percent of the Dutch from 16 years up has placed an order online. The number of online buyers has grown to 5,1 million people in 2005, a rise of 29 percent in 2004. The main rise was in the first half year of 2005, due to In the second half of 2005 the number of new buyers went down from 800.000 to 500.000 people.

The annual amount spent has lightly risen from 424 euro in 2004 to 433 euro in 2005. The new shoppers are careful with ordering online and influence the average amount spent. However in online home shopping high amounts are spent in travels and insurance; in travel the average amount spent is 500 euro. In 2005 there was a boost in insurance due to a change in medical insurance.
The majority of the buyers interviewed indicated that 92 percent was content with the service. This indicates that the 300 online home shopping companies of the association have become professional.


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