Sunday, July 23, 2006

Moving shop (2)

Change of blogname?

When the decision was taken to move shop from Utrecht to Almere, the question of a name change for the blog arose. Should we change the name of the blog, as this is named after a street in Utrecht where we used to have our offices. The consideration would be that the company is moved from this street in Utrecht to a new one in Almere. Should the name of the blog be changed consequently? It could be logical and there might be a reason for it.

I choose Buziaulane when I started up the blog on May 1, 2005, as there is a design building with a watch tower in the Utrecht street where we had our offices. To me this was the virtual look-out of the content industry; observing from a distance and from above what was happening in the world. Just a metaphore and hopefully a brand; besides there as a link to the creative industry, as Johan Buziau was a Dutch entertainer during the first half of the 1990s.

The name of the present street, where the company is located, is named after a German abstract painter. So there is also a link to the creative industry. And the building contains stocked apartments and suites. From the fifth floor where Electronic Media Reporting has its offices, there is a nice view of the city of Almere, a skyline with a few sky scrapers.

Comparing both positions a name change would not have an extra advantage. The relationship to the creative industry would not improve. Besides both locations have a virtual look-out, which can function as a metaphore. On the other hand there is no need to change the name, as no other image is needed for the weblog. And by changing the name of the weblog after more than a year, readers will be confused or loose their bookmark link.

As there is no clear advantage the name Buziaulane will be maintained as a Dutch look-out for the content-industry. (In line with social networking I should of course have held a poll, soliciting the opinion of readers with closed questions formulated by me.).

Blog Posting Number: 450

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